eCommerce is virtually mandatory for selling virtually anything.
eCommerce allows big guys to sell big and little guys to sell like big guys.
If you’re planning to sell online, then you’re going to need an e-commerce platform to do it. Depending upon just how much you’re selling and how big a part of your business it is, you’ll have quite a few options, but we’re going to assume that you need more than just a buy now button for an item or two that you have on your website. We’re talking about handling a wide range of products, taking care of user and order management, accepting payments, working with shipping and returns.
Options include building a custom ecommerce platform if needed, or integrating an existing platform into your website. There are many different options and Secuite will recommend the best solution depending on your company’s needs.
Analytics code embedded in the platform will tell you what products people are looking at, which are being put into shopping carts, and which ones people are checking out. Advertising tracking pixels will help you understand how different marketing campaigns are performing.
The e-commerce platform will keep an accurate, complete, and up to date set of data around all the products you offer. Advertising channels like search engines, shopping comparison engines, retargeting platforms, display advertising solutions, and others what is known as a product feed. Product feed includes all kinds of product information, all formatted specifically to be in different advertising channels.
When something is sold virtually, there’s a very real transaction that’s taking place. The platform can interact with payment gateways to accept different forms of payment, It can interact with shipping and logistics services, as well as inventory, accounting, and finance systems, and it can direct transaction data to customer records that can feed other marketing activities.
The e-commerce platform can grab your central inventory, create and serve pages dedicated to each product, produce a product feed that publishes all kinds of information about those products, and house tracking code that can be used to understand how people are interacting with the your products.